White Papers & Presentations


The Four Steps to the Epiphany

Steve Blank’s course text from Berkeley’s Haas Business School and Stanford University, is the essential “how to” book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan.

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Customer Development

How Your Customers will Teach You How to Get it Right.

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Why the Lean Startup Changes Everything

An article in the Harvard Business Review by Steve Blank makes the compelling argument that mainstream adoption of the lean start-up is not only attainable, but would provide the basis for a newer innovation based economy.

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Lean Thinking by Indescent

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