White Papers & Presentations
The Four Steps to the Epiphany
Steve Blank’s course text from Berkeley’s Haas Business School and Stanford University, is the essential “how to” book for anyone bringing a product to market, writing a business plan, marketing plan or sales plan.
How Your Customers will Teach You How to Get it Right.
Why the Lean Startup Changes Everything
An article in the Harvard Business Review by Steve Blank makes the compelling argument that mainstream adoption of the lean start-up is not only attainable, but would provide the basis for a newer innovation based economy.